The only integrated way to market your business relevance
The Content Catalog automatically captures your website content, creates and enriches structured data. Your enhanced data is then used by the algorithms and AI of platforms like Meta and TikTok to automatically create ads for 19+ placements. Welcome to the new era of Digital Omnichannel Reception Marketing: Efficient, sustainable, automated and effective!
Our customers
Results that matter
- Reduction in click costs
(financial sector) - 5x
- Media costs
(telco) - -40%
- Per impression
(non-profit) - 0.001 CHF
- More traffic on
evergreen
content (media) - 99%
- Cost-per-click
(tourism) - 0.5 CHF
- Production efficiency
increase - 2-5x
Data Driven Reception Marketing
It's time to rethink marketing and communication.
Media consumption has changed drastically in the last 10 years. Channel hopping is normal, omnichannel marketing is a must. Algorithms and AI based on big data are developing rapidly.
Today's channels make it possible to address users with content when they are receptive to it. For this to work, algorithms and AI need to be fed with relevant marketing and communication messages in the form of enriched structured data.
The marketing platform algorithms and AI learn quickly when a user reacts positively to your message and is ready to convert.
"With the right, enriched data, algorithms and AI can identify, activate and convert potential customers throughout their entire user journey."
Do more with your owned assets
Data Driven Reception Marketing
The Owned Asset Optimisation (OAO) marketing strategy maximises the effectiveness of your existing digital assets. Actively shape your story in the age of algorithms and AI, capture your audience and build lasting customer relationships.
- Efficient.
- 2-5x reduction in the creation, implementation and publishing of your marketing messages.
- Sustainable.
- Re-purpose existing content and create new content with ease. No additional resources required.
- Automated.
- Your strategically relevant messages are automatically displayed as ads on various platforms.
- Effective.
- 5-10 times better prices per result compared to industry benchmarks.
A new way to reach customers
What does Owned Asset Optimization (OAO) have to do with it?
Owned Asset Optimization (OAO) is a new marketing strategy that aims to maximize the effectiveness of a company's owned digital assets. This strategy enables companies to actively shape their story in the age of algorithms and AI, capture audience interest and build lasting customer relationships.
With the Content Catalog, we tap into the potential of company-relevant information and website content, e.g. for automated push marketing. We enable the creation of a sustainable database of approved marketing messages for awareness, consideration, conversion and retention.
Today's channels make it possible to address users with content when they are receptive to it. For this to work, algorithms and AI need to be fed with relevant marketing and communication messages in the form of enriched structured data.
The marketing platform algorithms and AI learn quickly when a user reacts positively to your message and is ready to convert.
“In a world where algorithms can identify users in their user journey thanks to AI, we need to rethink marketing.”
What our solution does for you?
The advantages of the Content Catalog at a glance
Owned Asset Optimization (OAO) is a new marketing strategy that aims to maximize the effectiveness of a company's owned digital assets. This strategy enables companies to actively shape their story in the age of algorithms and AI, capture audience interest and build lasting customer relationships.
Efficiency increase 2-5x
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- Create initial marketing messages based on website content in seconds and enrich them with targeted data.
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- Create text, image, video or language variants of marketing messages in just a few clicks.
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- Provide algorithms and AI on platforms like Meta, TikTok and X with 5-10 times more relevant data.
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- Create sustainable push measures and manage their content centrally.
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- The more content is recorded in the Content Catalog, the faster campaigns can be created and published.
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- Websites and landing pages are (re)invigorated with relevant traffic and valuable user actions are triggered on an ongoing basis.
Increase in effectiveness 5-10x
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- Algorithms and AI from platforms such as Meta, TikTok and X learn faster and better thanks to 5-10x more data.
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- Content is individualized to target groups based on user relevance.
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- Algorithms can achieve better click-through rates thanks to broader target groups and more diverse content.
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- Activation of content and users on 4+ platforms and 19+ placements (more to follow).
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- With Meta, you can access retargeting target groups even without tracking on your own website (Custom Catalog Audiences).
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- Content is always linked to a website or app and enables a clean user journey, more conversions and better evaluation of performance.
Secure your spot
Be an early mover!
In the ever-changing landscape of digital marketing, it's crucial to stay one step ahead. With our innovative Content Catalog, you have the opportunity to position yourself as a pioneer and exploit the full potential of data-driven marketing.
Our advanced solution allows you to deliver automated and customized content across multiple platforms, significantly increasing not only the efficiency but also the effectiveness of your marketing campaigns and marketing noise.
The impressive results speak for themselves: from drastically reduced media costs to a significant increase in traffic to strategically relevant landing pages and more bookings, sales, etc.
Now is the time to rethink marketing and communication. Take advantage of the Content Catalog and rely on a sustainable, automated and personalized modern marketing strategy. Become part of the new era of digital omnichannel reception marketing and secure your place on our waiting list.
“More important than a perfect marketing plan is knowing how to consistently feed the algorithms and AI with the right enriched data.”
